Butt fumble.įinal score? While no legendary work was unveiled this game (Where have you gone "Mean" Joe Green?), the hits outnumbered the misses. From his apartment at One Park Place, he has watched construction rattle Discovery Green for months as crews covered the area with tents and stages for Super Bowl Live, a nine-day fan. What’s more, in the internet age, the public will soon find out that of the fourteen executives featured on Audi’s website, only two (HR and Communications) are women. When a brand decides to run a self-congratulatory spot on the world’s biggest advertising stage, straying from its product and, in this case, trumpeting how it champions fairness for women, the spot had better not feel as painfully contrived and utterly patronizing as Audi’s offering. As lazy and unimaginative as a wide receiver screen.Īudi. In the process, he is happened upon by a hiking ex-Verizon spokesman who now shills for Sprint – all to tell our car-sacrificing guy that Sprint is a better wireless carrier. Sprint features a guy faking his death by pushing his car off a cliff (in front of his kids, no less) to get out of his Verizon contract. Now, I’m now thinking, “way to make the most of advertising on the Super Bowl.” Yeah, ending up at Jeffrey Tambor’s house wasn’t needed but, by that time, the Tide-is-what-you-use-for-stains message had me.
#Super bowl 2017 discovery green tv
So, I’m watching Terry Bradshaw on live TV and I’m saying out loud, “is that a stain on Bradshaw’s shirt? Then, minutes later, this commercial appears – where a mystified Terry is told he is “trending”– thanks to his garish stain. Just like great advertising is supposed to do. A brand-credible message that eschews the Super Bowl tradition of over-production. This elegant “#weaccept” spot, brought to life with plain words and poignant portraits, is the best of those that attempted to tap into the cultural zeitgeist. A shining example of keeping the idea big and the execution simple.Īirbnb. In this spot, the poster child for individualism (whose most famous role was as himself in “Being John Malkovich”) is in a phone-based wrestling match against a name-stealing nemesis. John Malkovich is that rare king-of-cool whose magnetism crosses cultural lines. (Want a special treat? The :90 online version is even better.) This spot should make other big game advertisers green with envy. An engaging idea, driven by well-crafted dialogue, expertly shot, tightly edited, unabashedly heralding its core product benefits. Which brands generated the biggest hits? Who dropped the ball?Īvocados from Mexico. That one day, every year, when fans of advertising suit up for three hours of championship-caliber commercials interrupted by pods of football. Those preliminary numbers showed that Super Bowl LI drew a 48.8 overnight rating, which was down slightly from last year’s 49.0 rating as well as the 49.7 rating that the record-setting 2015 Super Bowl drew.(A reprint of my piece in this week's Memphis Business Journal)
Fox shares Super Bowl TV rights with the other major broadcast networks, which rotate broadcasting the game each year. Preliminary ratings released this morning by 21st Century Fox showed the highest ratings ever for any broadcast in the network’s history. Last year’s Super Bowl between the Denver Broncos and the Carolina Panthers drew roughly 111.9 million viewers, while 2015’s game in which the Patriots defeated the Seattle Seahawks set an all-time record at 114.4 million.
That game drew an audience of 108.7 million. Sunday’s victory for the New England Patriots over the Atlanta Falcons drew fewer viewers than any Super Bowl since 2013, when the Baltimore Ravens beat the San Francisco 49ers. That’s a massive total, and the game will almost certainly be the most-watched television event of 2017, but it falls short of Super Bowl viewership totals in recent years. According to Nielsen, 111.3 million people tuned in to watch Super Bowl LI on Fox last night.
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